What is Formbricks?

An open-source experience management platform for modern product teams

Formbricks is a free and open-source survey platform designed to help teams gather user feedback at every stage of the customer journey. Unlike traditional survey tools, Formbricks combines the flexibility of self-hosting with the power of contextual, trigger-based surveys that reach users at the right moment.

The Formbricks Philosophy

Life’s too short for mediocre user experiences. Formbricks exists to help teams:

• Understand users deeply through continuous, contextual feedback
• Make data-driven decisions with real insights, not assumptions
• Own their data with privacy-first, open-source infrastructure
• Move fast without sacrificing quality or user trust

What Makes Formbricks Different?

1. Contextual Survey Triggering

Instead of random email surveys with low response rates, Formbricks lets you trigger surveys based on what users actually do in your app:

• Show a feedback survey when users complete onboarding
• Ask about a feature immediately after they use it
• Measure satisfaction at key conversion points
• Target specific user segments with custom attributes

Result: 6-10x higher response rates compared to traditional surveys.

2. Privacy-First & Open Source

Formbricks is licensed under AGPLv3, which means:

• Full transparency: Review every line of code on GitHub
• Self-hosting: Deploy on your infrastructure and keep complete data control
• No vendor lock-in: Export your data anytime, in any format
• Community-driven: Contribute features, report issues, shape the roadmap

3. Multi-Channel Survey Distribution

Reach users wherever they are:

Link Surveys

Share via email, SMS, QR codes, or social media. Perfect for reaching users outside your app.

In-App Surveys

Embed surveys directly in your web or mobile app (React Native supported) with our SDK.

Website Surveys

Trigger surveys based on user behavior—no backend integration required.

Email Surveys

Send surveys via email integrations with full tracking and analytics.

Core Use Cases

Product Development

• Feature validation: Test concepts before building
• PMF measurement: Run Sean Ellis tests and NPS surveys
• Beta feedback: Gather insights from early adopters
• Prioritization: Let users vote on roadmap items

User Experience Research

• Onboarding optimization: Find and fix drop-off points
• Usability testing: Identify friction in key workflows
• Interview recruitment: Find users for deeper research
• Pain point discovery: Understand what frustrates users

Customer Success

• CSAT tracking: Measure satisfaction at key touchpoints
• Churn prevention: Survey users before they leave
• Feature adoption: Understand why features aren’t used
• Support quality: Gauge support interaction satisfaction

Marketing & Growth

• Landing page optimization: Test messaging and CTAs
• Referral programs: Ask satisfied users for referrals
• Market research: Validate assumptions about your audience
• Lead qualification: Segment leads based on survey responses

How Formbricks Works

1. Define Your Survey

   Use the no-code editor to create surveys with multiple question types: multiple choice, open text, rating scales, NPS, file uploads, and more.

2. Set Targeting Rules

   Choose who sees your survey based on:

   • User actions (button clicks, page views, custom events)
   • Contact attributes (plan type, signup date, location)
   • Survey history (prevent survey fatigue)
   • Time-based triggers (after X days, at specific times)
3. Deploy Everywhere

   Share as a link, embed in your app, or trigger contextually on your website—one survey, multiple channels.

4. Analyze & Act

   View responses in real-time, filter and segment data, export to your tools, and set up automated workflows via webhooks.

Architecture Overview

Formbricks is organized around four core concepts:

Surveys

The questions you ask, how they’re displayed, and when they’re triggered

Environments

Separate production and development data within each project

Contacts

Individual users or respondents with custom attributes

Responses

The answers users provide, with rich metadata and filtering

Who Uses Formbricks?

Formbricks is trusted by product teams at companies of all sizes:

• Startups: Validate product-market fit and iterate quickly
• Scale-ups: Build systematic feedback loops as you grow
• Enterprises: Maintain data sovereignty with self-hosting
• Agencies: Manage multiple client projects from one dashboard

Pricing Philosophy

Open Source (AGPLv3)

• Free forever for core surveying features
• No limits on responses, surveys, or team members
• Self-host on your infrastructure
• Full access to the codebase

Cloud Hosting

• Free tier with generous limits to get started
• Paid plans for higher volume and premium features
• No infrastructure management required

Enterprise Edition

• Advanced features for large teams (SSO, advanced permissions, white-labeling)
• Available for both cloud and self-hosted deployments
• Priority support and SLAs

Formbricks monetizes through managed cloud hosting and enterprise features—the core survey platform remains free and open source forever.

Technology Stack

Formbricks is built with modern, battle-tested technologies:

• Next.js 16 (App Router) for the web application
• React 19 for the UI
• TypeScript throughout for type safety
• Prisma as the ORM with PostgreSQL
• TailwindCSS for styling
• Auth.js for authentication
• Turborepo for monorepo management
• Vitest & Playwright for testing

The codebase is organized as a pnpm monorepo with:

• apps/web - Main Next.js application
• packages/database - Prisma schema and migrations
• packages/surveys - Survey rendering engine
• packages/types - Shared TypeScript types

Getting Started

Ready to start gathering better feedback?

Try Formbricks Cloud

Create an account and launch your first survey in 5 minutes

Follow the Quickstart

Step-by-step guide from signup to your first response

Self-Host Formbricks

Deploy on your own infrastructure with Docker or Kubernetes

Explore the API

Integrate Formbricks into your existing stack